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Job Title:   Social Media Specialist
Pay Grade:   c105
Pay Band Min / Max:    - 
Position Number:   P100034287
Department / Hospital:   Univ Communications - Production Services -STA

The University of Miami is considered among the top tier institutions of higher education in the U.S. for its academic excellence, superior medical care, and cutting-edge research. At the U, we are committed to attracting a talented workforce to support our common purpose of transforming lives through teaching, research, and service. Through our values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity and Teamwork (DIRECCT) we strive to create an environment where everyone contributes in making UM a great place to work. We are one of the largest private employers in Miami-Dade County; home to more than 13,400 faculty and staff from all over the world.

The Social Media Specialist is responsible for implementing and managing social media strategic initiatives that promote brand recognition through authentic online engagement and manages social media strategy, policy, compliance and training. They will also monitor and manage online mentions as a member of the UM Communications team.

•Implements social media strategy and tactics for the university.
•Social media content creator, writer, curator, and manager for main university social media accounts. Creates, maintains, and executes a social media editorial calendar and posting schedule based on strategic goals, business priorities, breaking news, social memes, and trends.
•Responsible for management of University social properties including, but not limited to, sites such as Facebook, Twitter, YouTube, Instagram, Snapchat and LinkedIn.
•Maintains and updates database including relevant social media information (passwords, /logins, training resources, account master list, social media manager master list, etc.).
•Responsible for identifying influencers and supporters, spotting trends, moderating comments and establishing community culture and tone.
•Provides and reviews analytics, and makes recommendations on creative.
•Develop social media influencer activation program.
•Creates reports on monthly performance as well as on overall campaign performance.
•Works with directors of communications on University Crisis Communication Plan for appropriate social media posts.
•Must be available to manage social media, CRM, and other responsibilities as needed beyond normal working hours (i.e., receiving and sending emails, tweets, Facebook posts, etc.).
•Other duties as may be assigned from time to time.

• Bachelor's degree from a four-year college or university.
• At least three years' related experience and/or training. Equivalent combination of education and experience may be considered.
• Must be able to handle multiple projects simultaneously, with overlapping deadlines.
• Ability to work with university administration at all levels, often handling information that is confidential.
• Ability to work independently, exercising good judgment and assuring high quality and accuracy in all products.
Apply online. Position #: P100034287.

The University of Miami is home to some of the brightest minds in the world. We are committed to educating and nurturing students, creating knowledge, and providing service to our community and beyond. The University of Miami offers competitive salaries and a comprehensive benefits package including medical and dental benefits, tuition remission, vacation, paid holidays and much more.  The University of Miami is an Equal Opportunity/Affirmative Action Employer. Come join us!

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

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